By John Borrowman, CPC
Borrowman Baker, LLC, BV Staffing + Consulting
You can read yourself to sleep at night with all the material about how to do your BVFLS work. But, how to build a practice that actually gets the work? That’s different. And Rod Burkert has some ideas.
Burkert offers a unique webinar series, Practice Development INSIDER, that digs into what the profession’s most seasoned practitioners have done to build the successful practices they run. Technical talk this isn’t. It’s the candid conversation about marketing BVFLS services … what worked—and more importantly, what didn’t—that you don’t often hear.
Burkert’s guests talk about the strategies they use to build their authority, the tactics they devise to land their clients, and the tools they employ to improve their profitability. In the process, the guests manage to reveal both big-picture perspective and down-in-the-weeds detail.
Practice Development INSIDER launched earlier this month with Burkert interviewing Chris Mercer. Mercer spoke to the arc of Mercer Capital and the stages of practice development it went through. Multiple times he returned to the value of marketing as a budgeted priority of time and dollars.
Upcoming guests include Jim Hitchner, Nancy Fannon, and Ron Seigneur. Practice Development INSIDER goes live on the first Friday of each month at 1pm Eastern. Click here to register for the next webinar.